Andrew & Cole is a Swiss-founded swimwear brand, built on a simple frustration: men's swimwear wasn't comfortable.

The idea came in 2016, when two friends were on holiday in Spain. They'd had enough of the traditional built-in mesh net — the itching, the chafing, the discomfort that came with wearing swim shorts for anything longer than a quick swim. Designed in Switzerland, they removed the net entirely, replacing it with a soft, breathable lining designed for comfort rather than convention.

The idea was straightforward: swim shorts shouldn't need to come off the moment you're out of the water. They should be worn — through lunch, through the afternoon, into the evening.

At a time when men's swimwear offered little in the way of personality, Andrew & Cole also introduced signature prints with character, built for people who wanted their swimwear to feel considered.

That original idea — comfort without compromise — shaped the brand's first decade as a European swimwear label.

Today, Andrew & Cole is under new Australian ownership, with a base spanning Milan and Australia. The vision hasn't changed. The same comfort. The same quality. The same belief that swimwear should work as hard after the swim as it does in it.

Welcome to the new chapter.